Europe Coffee Market Size
The Europe Coffee Market is projected to grow from US$ 46.14 billion in 2023 to US$ 64.43 billion by 2032, at a CAGR of 3.78% during the forecast period. This growth is fueled by rising disposable incomes, evolving consumer preferences, and the strengthening coffee culture across Europe.
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Europe Coffee Market Definition
Europe is the world's largest market for green coffee. Coffee, a globally popular brewed beverage, is made from roasted coffee beans—the processed seeds of specific coffee plant species. When berries ripen and change from green to vibrant red, the seeds are harvested, processed, and dried.
In Europe, small and medium-sized coffee roasters and coffee shops have been instrumental in introducing premium-quality coffee to consumers. The demand for certified coffee products, single-serve brewing systems, and continuous innovation by market leaders drive the European coffee industry. Additionally, Europe accounted for 31% of global coffee consumption in 2022, making it a significant global hub for coffee.
Growth Drivers in the Europe Coffee Market
1. Growing Demand for Premium and Specialty Coffee
Europeans are increasingly investing in premium and specialty coffee, reflecting their inclination toward gourmet and artisanal products. This trend is evident in the rising number of coffee shops offering sophisticated, high-value coffee variants. For example, single-origin coffee, emphasizing sustainability and storytelling about origin, is gaining traction among premium-category consumers.
2. Popularity of Espresso Coffee
The demand for espresso coffee has surged due to its affordability, convenience, and adaptability with other beverages. Innovations such as espresso shots blended with various drinks have further driven growth. Coffee hubs like Espressolab in Turkey have also contributed by introducing expansive coffee experience centers.
Country Insights
Germany Coffee Market
Germany leads the European coffee market, followed by Italy and Belgium. The market in Germany is characterized by a growing preference for:
- Single-serve coffee
- Specialty coffee
- Low-caffeine and decaffeinated coffee options
Germany is Europe's largest importer of green coffee, re-exporting 168,000 tonnes annually. Additionally, there is rising interest in freshly brewed coffee, driven by home brewing and specialty coffee shops. Key innovations include Peet's Coffee's dairy-free, vegan coffee bar launched in March 2022.
Europe Coffee Market Segmentation
Product Types
- Whole Bean
- Ground Coffee
- Instant Coffee
- Coffee Pods and Capsules
Distribution Channels
- On-Trade
- Off-Trade
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Retailers
- Other Off-Trade Channels
Regional Breakdown
- United Kingdom
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
Related Report:
United Arab Emirates Coffee Market
Key Companies in the European Coffee Market
Major players driving innovation and growth include:
- JAB Holding Company
- Nestlé SA
- The Kraft Heinz Company
- J.J. Darboven GmbH & Co. KG
- Strauss Group Ltd
- Melitta Group
- Starbucks Corporation
- Krüger GmbH & Co. KG
- Luigi Lavazza SpA
- Maxingvest AG (Tchibo)
Recent Developments
- March 2022: Peet's Coffee launched a vegan coffee bar, featuring oat and almond milk flavors.
- May 2024: Europe's first EUDR-ready coffee, compliant with the EU Deforestation Regulation, was launched in collaboration with the Rainforest Alliance.
- December 2023: Roastery Coffee House became the first Indian coffee chain to open a European outlet.
- June 2022: Starbucks introduced a limited-edition Toffee Honeycomb Frappuccino in recyclable glass bottles.
The Europe Coffee Market demonstrates robust growth potential, shaped by evolving consumer preferences, premiumization trends, and market innovation. With established players and new entrants continuously transforming the landscape, the market is poised for significant advancements in the coming years.
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