Global Pasta Market Analysis
The global pasta market, valued at US$ 26.87 billion in 2023, is projected to reach US$ 35.08 billion by 2030, growing at a compound annual growth rate (CAGR) of 3.88% from 2024 to 2030. Pasta, traditionally made from durum wheat semolina, remains a versatile and popular food enjoyed worldwide. It offers a wide range of sauces and flavors, from traditional dishes like pesto and Alfredo to rich marinara sauces, making it a staple in many households.
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Pasta Consumption Market Survey
Global pasta consumption remains robust, with key statistics highlighting regional consumption trends:
- 19.5 million metric tons of pasta were consumed globally in 2023, averaging 7.0 kg per person.
- In the US, pasta consumption exceeds 20 kg per person annually, making it one of the most popular foods.
- In the UK, consumption is forecast to rise from 7.9 kg per person in 2020 to 9.7 kg by 2024.
- Italians remain the highest consumers of pasta, averaging 23 kg per person annually.
- China, traditionally known for rice, has increasingly embraced pasta due to economic growth and Western food trends.
Regional Highlights and Emerging Markets
China Pasta Market
In 2023, China became the largest importer of Italian pasta, with imports valued at $430.75 million. Pasta consumption has been rising due to urbanization, affordability, and the growing health-conscious trend among younger generations. The expanding middle class and fast-food culture are also driving pasta's popularity in China.
Leading Companies in the Pasta Market
Key players contributing to the pasta industry’s growth include:
- Ebro Foods, S.A.
- General Mills
- Campbell Soup Company
- Conagra Foods Inc.
- Unilever
- TreeHouse Foods, Inc.
- Nestle
- The Kraft Heinz Company
These companies focus on innovation, market expansion, and acquisitions to strengthen their market presence. For example, General Mills’ 2024 acquisition of Carbe Diem reflects its strategy to innovate in the healthy pasta sector. Nestlé also introduced a plant-based pasta range in Europe to meet the growing demand for alternative options.
Market Segmentation
Types of Pasta:
- Dried Pasta
- Chilled/Fresh Pasta
- Canned/Preserved Pasta
- Others
Raw Materials:
- Semolina
- Refined Flour
- Others
Distribution Channels:
- Supermarkets
- Hypermarkets
- Discounters
- Independent Small Grocers
- Online Retailers
- Others
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Pasta Market by Country
The report covers 23 countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing an in-depth analysis of regional trends and consumption patterns.
Recent Developments in the Pasta Industry
- Ebro Foods, S.A. is negotiating to acquire Panzani's pasta business to enhance market share.
- General Mills expanded its portfolio with Carbe Diem to meet the growing demand for healthier pasta options.
- Campbell Soup Company broadened its product offerings by acquiring Sovos Brands, which includes Rao’s pasta sauce.
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