Launched in 2020, Muray was founded by a passionate team who recognized the lack of truly authentic ethnic fashion options for the younger set. "As parents ourselves, we wanted our kids to be able to embrace their cultural heritage through their clothing, but the choices were limited," explains Muray co-founder Sarah Lim. "We set out to create a brand that would allow children of all backgrounds to express their identity with pride."
And express themselves they do. From traditional Indian kurtas to Chinese-inspired mandarin collar tops, Muray's designs are a vibrant tapestry of global influences. Each piece is crafted with meticulous attention to detail, utilizing premium natural fabrics and authentic embellishments that bring the garments to life.
"Our design process starts with an immersive exploration of different cultural fashion traditions," shares Lim. "We then interpret those timeless elements in a modern, kid-friendly way that resonates with today's families."
The result is a collection that is both visually stunning and meaningful. Take for example the Balinese Floral Maxi Dress - a flowing, floor-length number adorned with a captivating batik-inspired print. Or the Moroccan Boho Top, its intricate embroidery and tasseled hem evoking the rich textile heritage of North Africa.
Beyond the aesthetic allure, Muray is also committed to ensuring its clothes are as functional as they are fashionable. Each garment is thoughtfully designed with children's comfort and ease of wear in mind, featuring adjustable waistbands, flexible fabrics, and playful, kid-proof details.
"We want Muray pieces to be more than just beautiful," says Lim. "They need to be durable enough to withstand the rough-and-tumble of childhood, and practical enough for busy parents to love dressing their kids in them day-to-day."
This focus on both style and substance has clearly struck a chord. In the two short years since its launch, Muray has amassed a devoted following of parents seeking to immerse their little ones in diverse cultural experiences - whether that's through everyday wear or special occasion outfits.
"Seeing children of all backgrounds proudly wearing our designs is the most rewarding part," beams Lim. "It's a tangible reminder that fashion has the power to build bridges, celebrate differences, and instill a sense of global citizenship from a young age."
As Muray continues to grow, the brand's founders remain steadfast in their mission to champion diversity and inclusivity in the kids' fashion space. With exciting new collections on the horizon, the future looks bright for this trailblazing label that is dressing children in the vibrant colors of the world.
