AI virtual influencers have officially moved from novelty to necessity. No longer just futuristic experiments, these digital creators are shaping trends, starring in campaigns, and building loyal fanbases—sometimes even rivaling their human counterparts. Whether they’re flaunting designer wear, decoding pop culture, or promoting sustainability, virtual influencers are rewriting the rules of engagement on social media.

If you're looking to stay ahead of the curve, here are 10 must-follow AI virtual influencers making waves across industries and platforms in 2025.

1. Lil Miquela (@lilmiquela)

The OG of AI influencers, Lil Miquela is still going strong. With over 2.6 million followers, this Brazilian-American virtual It-girl is known for her edgy style, pro-social advocacy, and music career. She’s collaborated with brands like Prada, Calvin Klein, and Samsung—and she’s only getting more nuanced with age.

2. Shudu (@shudu.gram)

Billed as the world’s first digital supermodel, Shudu is as stunning as she is groundbreaking. Created by photographer Cameron-James Wilson, Shudu has appeared in campaigns for Fenty Beauty and Balmain, redefining beauty standards and sparking important conversations about digital identity.

3. Imma (@imma.gram)

Japan’s top virtual fashionista, Imma is instantly recognisable by her bubblegum-pink bob and chic aesthetic. A staple on high-fashion editorials, she’s collaborated with Dior, Puma, and Amazon Japan. Imma effortlessly blends futuristic style with cultural commentary.

4. Liam Nikuro (@liam_nikuro)

As Japan’s first male virtual influencer, Liam Nikuro brings a fresh perspective to the digital creator space. With a stylish streetwear vibe and a keen interest in music and pop culture, Liam is known for his collaborations with youth-centric brands and for making appearances in digital events that merge real and virtual worlds.

5. Gia  (@gia_theaicon) 

A breakout star in the AI world, Gia blends charm, cheek, and cinematic flair. Known for reviewing horror flicks, spotlighting red carpet fashion, and offering hot takes on pop culture moments, Gia has carved out her niche as the go-to virtual entertainment critic. Whether she’s unpacking Oscars looks or giving you your next Netflix horror pick, Gia adds voice, wit, and relevance that resonates deeply with Gen Z and entertainment-first brands.

6. Lu do Magalu (@magazineluiza)

Created by a Brazilian retail giant, Lu is one of the most commercially successful AI influencers. With millions of followers across platforms, she’s a content powerhouse—offering tech tips, product reviews, and lively dance reels. A true example of virtual meets retail.

7. Noonoouri (@noonoouri)

With her big eyes and animated style, Noonoouri is a digital doll with a purpose. She champions vegan fashion, sustainability, and global activism—while rocking haute couture from Versace and Valentino. If you like advocacy with your aesthetics, she’s the one to follow.

8. Bermuda (@bermudaisbae)

Originally introduced as Lil Miquela’s rival-turned-friend, Bermuda has evolved into a bold political voice and brand collaborator. With her platinum-blonde persona and confidence, she’s leaned into edgy campaigns while making space for virtual personas with strong opinions.

9. Ayayi (@ayayi.virtual)

China’s first hyper-realistic digital human, Ayayi launched with a splash—scoring partnerships with Louis Vuitton, Tesla, and L'Oréal. Her photorealistic visuals and luxury aesthetic make her one of the most sophisticated virtual personalities out there.

10. Zlu (@zlu.x)

A rising male virtual influencer known for his animated-meets-streetwear style. Zlu focuses on gaming, tech, and lifestyle, connecting with digitally native male audiences. His growing presence signals a shift in how AI influencers cater to niche subcultures.