? Press Release

United States Home Décor Market to Surpass USD 203 Billion by 2033, Fueled by E-Commerce, Rising Disposable Income, and Demand for Personalized Living Spaces

The United States Home Décor Market is projected to grow from USD 141.27 billion in 2024 to USD 203.16 billion by 2033, expanding at a CAGR of 4.12% from 2025 to 2033. This robust growth is driven by surging consumer demand for aesthetically pleasing, functional, and personalized living spaces, along with the proliferation of digital retail platforms and changing lifestyle dynamics.

? Market Overview: United States Home Décor Landscape

Home décor in the U.S. encompasses furniture, floor coverings, home textiles, lighting, wall art, and decorative accessories—elements that enhance the aesthetic and functional appeal of indoor and outdoor spaces. It reflects evolving cultural values, lifestyle aspirations, and the growing role of digital influence in consumer decisions.

Increasing investments in home renovation and design have made décor a cornerstone of household spending. The rise of remote work culture, digital marketing, and access to e-commerce platforms has further amplified the need for personalized, comfortable, and stylish home environments.

? United States Home Décor Market Size & Forecast (2025–2033)

? Key Growth Drivers

1. Personalized Living Spaces Driven by Social Media Trends

Platforms like Pinterest, TikTok, and Instagram are setting interior design benchmarks, pushing consumers to curate homes that reflect their personalities. DIY home projects, customizable furnishings, and decor elements are trending, especially among millennials and Gen Z.

In August 2024, Tailored Canvases launched a customizable collection of canvas prints and wall décor tailored to personal preferences, reflecting the market shift toward unique living spaces.

2. Rising Disposable Incomes and Homeownership

With real disposable income per capita projected to reach USD 52,205 by late 2024, consumer willingness to invest in stylish and functional décor is growing. Increased homeownership, particularly among first-time buyers, further drives the demand for furniture, lighting, and accessories.

3. Accelerated E-Commerce Penetration

Digital commerce has transformed the décor market, offering vast catalogs, AR tools for in-home visualization, and personalized shopping experiences. In 2023, 22% of total U.S. retail sales came from e-commerce, up from 21.2% in 2022, according to Digital Commerce 360.

In July 2023, Coco Republic expanded into the U.S. with an online store featuring designer furniture, including tables and desks.

? Segment Analysis

By Product Type

1. Furniture – The largest segment, driven by modular, space-saving, and smart furniture for modern living.
2. Floor Covering – Includes tiles, rugs, hardwood, and carpets with rising demand for eco-friendly materials.
3. Home Textiles – Bedding, curtains, and cushions, increasingly purchased via online channels.
4. Others – Lighting, wall art, and decorative accessories.

By Distribution Channel

1. Supermarkets & Hypermarkets – Still vital for impulse and tactile purchases.
2. Specialty Stores – Preferred for premium and curated home décor selections.
3. E-Commerce – Fastest-growing segment with AR, customization, and subscription models.
4. Others – Includes flea markets, direct-to-consumer channels, and pop-up stores.

By Income Group

1. Higher Income – Drives luxury and bespoke décor demand.
2. Upper-middle Income – Accounts for the largest share, focused on design-value balance.
3. Lower-middle Income – Seeks affordable and functional décor solutions, often through discount e-commerce channels.

?️ Spotlight: USA Tables & Desks Industry

Dining and working tables are seeing a surge in demand due to urban living, hybrid work, and growing nuclear households. Tables are now multipurpose—used for dining, working, studying, and entertaining.

Example: Coco Republic’s U.S. launch emphasized its collection of versatile dining tables in diverse materials and styles, catering to changing consumer lifestyles.

? Challenges in the U.S. Home Décor Market

1. Intense Competitive Environment

The market is saturated with global brands, boutique retailers, and D2C startups. Intense price competition and the need for constant innovation are compressing profit margins. Smaller players often struggle to match the scale and pricing of larger rivals.

2. Raw Material Costs and Supply Chain Issues

Fluctuating prices of wood, textiles, and metals, along with global supply chain disruptions, are increasing production and shipping costs. Eco-conscious sourcing adds further complexity.

For instance, the shift to FSC-certified wood and organic textiles, while sustainable, requires longer sourcing and higher costs, impacting product pricing and margins.

? Company Profiles & Competitive Analysis

1. Inter IKEA Systems B.V.

• Overview: Industry leader in affordable and flat-pack home furnishings.
• Recent Development: Expanded eco-friendly product lines with sustainable materials.
• Revenue: Strong North American performance led by e-commerce growth.

2. Bed Bath & Beyond Inc.

• Overview: Well-known U.S. home goods retailer.
• Recent Development: Strategic shift toward private labels and digital-first strategy.
• Revenue: Declined in-store but partially offset by online sales uptick.

3. Herman Miller Inc.

• Overview: Premium office and home furniture manufacturer.
• Recent Development: Merger with Knoll for a broader design portfolio.
• Revenue: Boosted by demand for ergonomic home office furniture.

4. Mohawk Industries Inc.

• Overview: Leading flooring manufacturer.
• Recent Development: Investment in recycled materials and sustainable flooring.
• Revenue: Growth from increased housing renovation activities.

5. Williams-Sonoma, Inc.

• Overview: Parent company of Pottery Barn and West Elm.
• Recent Development: Digital innovation and D2C growth.
• Revenue: Higher revenue from online sales and sustainable home décor lines.

6. Kimball International, Inc.

• Overview: Commercial and residential furniture provider.
• Recent Development: Emphasis on workplace and hospitality solutions.
• Revenue: Stable growth driven by contract furnishings.

7. HNI Corporation

• Overview: Specializes in workplace furnishings and hearth products.
• Recent Development: Acquisitions to expand residential market reach.
• Revenue: Balanced performance across office and home categories.

? Conclusion

The U.S. home décor market is on a transformative journey fueled by personalization, digital commerce, and sustainability. As income levels rise and online channels continue to evolve, the market will increasingly cater to tech-savvy and design-conscious consumers. Strategic innovation, sustainability, and omnichannel retailing will define future growth trajectories.

? Table of Contents

1. Executive Summary
2. Market Size and Forecast (2024–2033)
3. Key Market Trends
4. Growth Drivers
5. Challenges & Risk Factors
6. Segmental Analysis
• By Product
• By Distribution Channel
• By Income Group
7. Tables & Desks Industry Insight
8. Competitive Landscape
9. Company Profiles
10. Future Outlook & Opportunities

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